1K Fulton. Work. Eat. Chill.
Sterling Bay Companies, a growing leader in real estate development, was looking to rebrand and reposition a new asset. 1000 West Fulton Market was formerly used as one of Chicago’s largest and oldest cold storage facilities. Sterling Bay was redeveloping the building into a high-end office and retail property in its transitioning Chicago neighborhood. With objectives including the recruitment of large, technology-focused tenants, the name and brand needed to reflect the uniqueness of the project, be memorable, and differentiate itself in a saturated marketplace.
Using our proprietary Brand Vision™ approach and working closely with Sterling Bay management, we developed an integrated brand program that set the foundation for the property’s visual identity. Our solution included the logo, the Work. Eat. Chill. tagline, overall brand styling and website.
Our branding scope of work included:
- Brand Structure & Approach Consulting
- Development of Logo, Tagline & Brand Identity
- Design of Website & Broker Marketing Collateral
- Social Media Planning & Management