Advance Human Ability — RIC Capital Campaign Brand Program

Project Overview

The Rehabilitation Institute of Chicago is the world’s pioneer in the science of human ability. Our brand program for Advance Human Ability is at the heart of an audacious $550 million capital campaign that will revolutionize the field of physical and rehabilitative medicine and widen the horizon of possibility for medical recovery. There is simply no precedent for a campaign like this.

Working closely with RIC senior management, we helped develop a creative brand strategy and an integrated marketing communications program that culminated in a groundbreaking for the new facility. We continue to help RIC identify, streamline and implement all communication materials across campaign marketing channels.

Our branding scope of work included:

  • Brand Development
  • Campaign Logo Concept & Design
  • Corporate Identity Development & Campaign Guidelines
  • Case Statement Design & Production
  • Concept, Design & Execution of Campaign Advertising
  • Coordinating e-Media Templates
  • Responsive Microsite Design & Implementation
  • Groundbreaking Event Visuals Design
  • Groundbreaking Promotional Items
In the client’s words
Words to describe Pivot Design: Perceptive. Smart. Creative. Nimble. Committed. Reliable. They have never failed to deliver and are a valued partner of RIC.

Lori Copple

Executive Director, Marketing Communications