American Brain Tumor Association Identity

Project Overview

Founded in 1973, the American Brain Tumor Association (ABTA) was the first national nonprofit organization dedicated solely to brain tumors. For nearly 40 years, the ABTA has provided critical funding to researchers working toward breakthroughs in brain tumor diagnosis, treatment and care, and is the only national organization providing comprehensive resources and serving the complex supportive care needs of brain tumor patients and caregivers from diagnosis through treatment and beyond.

For this very sensitive subject, we created a mark that can be seen as several things. The logo reflects the view of a brain and brain stem. At the same time one can see both a person with open arms, symbolizing care and support, as well as a tree, symbolizing education and knowledge.