Baxter Castle Gammagard

Project Overview

Every other summer, the IDF National Conference brings together individuals from all sectors of the primary immunodeficiency community. The National Conference is the world’s largest gathering of families affected by primary immunodeficiency diseases.

Baxter’s presence at the conference is key and our approach was to make that presence a true experience for the families that attend. Our concept, Castle Gammagard played off themes of protection, strength and empowerment. The ‘castle’ featured engaging experiences for visitors including iPad caricature artists, educational resources, events and more. The booth was wildly successful!

In the client’s words
If you’re considering hiring an agency, do yourself a favor and at least reach out to Pivot Design. You’ll be glad you did. Every once in a while you find a special group of people that just come together and do amazing things. This is that group. I know it sounds cliché, but they just get it. Our business is complex. It’s high-profile, proprietary and very time sensitive. Top down, Pivot over delivers on the ask at every turn. Their relationship with us spans more than a decade now and the reasons are all very simple: outstanding work, amazing service and great cultural fit.

Molly Painter

Director U.S. Marketing