BioLife Lifesaver Campaign

Project Overview

With centers across the US, BioLife Plasma Services is a recognized leader in the collection of high quality plasma (one of the basic component parts of blood). Donating plasma is nearly identical to donating blood. The collected plasma is processed into life-saving plasma-based therapies.

Our Lifesaver campaign for BioLife, captures the essence of why many people donate plasma — because the therapies made from plasma, quite literally, save people lives.

Shot using real donors the tone of the campaign suggests that you don’t have to be a superhero to be a lifesaver — real people are doing it each time they donate. A clean and simple background and simplified wardrobe let the individual personalities shine.

For the broadcast :30 spot, a simple, sweet and approachable background audio track helps to round-out the concept.

In the client’s words
Pivot is the best agency I have ever partnered with — BAR NONE! Not only do they produce high end marketing and brand messaging, they go above and beyond to ensure that results are delivered. Although, one person is assigned to my work, Pivot’s approach is always a team effort. I can work with any staff member to garner the expertise I need for my project. Pivot management also keeps in touch to ensure that everything is going well. When I work with Pivot Design, I know my leadership team will approve and most importantly I know the ultimate product will generate magnificent results! With Pivot, I don’t feel like just another client, their personal attention and hands-on approach make me feel like family.

Sonja Gaston

Marketing Manager