With centers across the US, BioLife Plasma Services is a recognized leader in the collection of high quality plasma (one of the basic component parts of blood). Donating plasma is nearly identical to donating blood. The collected plasma is processed into life-saving plasma-based therapies.
Our Lifesaver campaign for BioLife, captures the essence of why many people donate plasma — because the therapies made from plasma, quite literally, save people lives.
Shot using real donors the tone of the campaign suggests that you don’t have to be a superhero to be a lifesaver — real people are doing it each time they donate. A clean and simple background and simplified wardrobe let the individual personalities shine.
For the broadcast :30 spot, a simple, sweet and approachable background audio track helps to round-out the concept.