Central Can Company Direct Mail Campaign

Project Overview

Central Can Company, a leading producer of high-quality metal and plastic containers, was looking for a direct mail campaign to announce two new products.

Rather than provide the typical postcard mailer, we chose to leverage actual product samples to connect with recipients. We designed labels to look like actual products, with a system of clever icons representing the cans’ features. Central Can Company received their first responses just days after the mailing and they have seen an overall response rate greater than 10%.