City Cafe Identity & Brand

Project Overview

Located at the corner of Cathedral & Eager Streets in Baltimore’s historic Mount Vernon Cultural District. Designated a National Landmark Historic District and a city Cultural District, it is one of the city’s oldest neighborhoods and originally was home to the city’s most wealthy and fashionable families. City Cafe is home to Baltimore Magazine’s Best New Chef of 2010, Chad Gauss.

Our identity for the cafe features a silhouette of the original Washington Monument, a massive pillar commenced in 1815 to commemorate the first president of the United States. It is a singular defining feature of the neighborhood. Contemporary typography and a delicious, food and beverage inspired color palette complete the look.

Our branding scope of work included:

  • Brand Structure & Design
  • Development of Logo, Tagline & Brand Identity
  • Design of Location Signage