Every other year, the Association of College and Research Libraries (ACRL) Conference brings together academic librarians from around the world to discuss, collaborate and share ideas that will allow libraries to remain relevant to their users and institutions through adaptation and innovation.
The ACRL 2015 theme is Creating Sustainable Community, and is fittingly taking place in Portland, Oregon, a city known for its dedication to environmental awareness and sustainability.
ACRL engaged us to bring the theme to life in the design of all conference materials. Through blue and green image washes that nod to the Earth, hand drawn type blended with a contemporary sans serif, and a mix of conference-related and Portland lifestyle photography, the conference look captures the spirit of the venue and sets the stage for the theme attendees will experience. Preshow marketing included environmentally friendly giveaways, online promotion graphics, and the printed call for participation.