With sales into more than 175 countries, Diversey is a $3B leading global provider of commercial cleaning, sanitation and hygiene solutions. Diversey products, systems and expertise make food, drink and facilities safer and more hygienic.
The company serves customers worldwide in the building management, lodging, food service, retail, healthcare and food and beverage sectors. Diversey is now a Sealed Air brand.
ISSA is the world’s largest cleaning association and it’s premier global event, ISSA/INTERCLEAN, is the one week when all associations and the commercial and institutional cleaning industry come together. Our tradeshow booths for Diversey were designed to maximize product and service exposure while building on the strength of the global brand we created. Light, airy and ‘clean’ the booths are used globally. The entire system was designed to be modular so that component parts could be leveraged for multiple shows across multiple years.
Pre- and Post-show marketing, event signage and advertising and on-floor experiential promotion were all part of the broader engagement.