The Executives’ Club of Chicago Brand Program

Project Overview

Founded in 1911, The Executives’ Club of Chicago is one of the nation’s oldest and most prestigious business organizations serving as a forum for thoughtful leadership, professional development and business best practice.

Working closely with the organization’s senior management, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated marketing communications program for the Club. Our logo and brand solution captures the heritage of this legendary Chicago institution. Created from modulating vertical bars, the logo can be seen as a flame with the hidden silhouette of one of Chicago’s most iconic buildings.

A centennial celebration book chronicles 100 years of The Club’s commitment to progress, celebrating its rich past and reviving the voices of generations of Chicago’s notable figures from the world of business, finance, politics, and academia.

Our branding scope of work included:

  • Brand Development
  • Logo Concept & Design
  • Corporate Identity Development & Guidelines
  • Corporate Stationery & Presentation Templates
  • Overview, Membership & Marketing Collateral
  • Coordinating e-Media Templates
  • History Book Design, Printing & Publishing Coordination