Feinberg School of Medicine Brand Video

Project Overview

The defining mission of the Feinberg School of Medicine, a $1.1 billion enterprise located in the heart of Chicago, is to educate the next generation of physicians. We created this video, Alignment. Innovation. Impact., as a dynamic vision statement and brand-building tool for the school.

Under the leadership of a new dean, the school was looking for a way to communicate the new dean’s vision for the school’s future. The video is a dynamic mission statement that can be used to address faculty, staff, students, prospective philanthropists and the community at large.

In the client’s words
Brock, Liz, and the entire Pivot Design staff are a delight to work with. They’re creative, conscientious, detail-oriented, and they meet deadlines. Moreover, they’re a wonderful group of people, who know how to work hard and have fun at the same time. The Publications and Public Relations Office at Northwestern University Medical School is proud to have Pivot Design as part of our team.

Ellen Soo Hoo

Director, Publications & Public Relations