The defining mission of the Feinberg School of Medicine, a $1.1 billion enterprise located in the heart of Chicago, is to educate the next generation of physicians. We created this video, Alignment. Innovation. Impact., as a dynamic vision statement and brand-building tool for the school.
Under the leadership of a new dean, the school was looking for a way to communicate the new dean’s vision for the school’s future. The video is a dynamic mission statement that can be used to address faculty, staff, students, prospective philanthropists and the community at large.