Gwendolyn Brooks College Prep Brand Program

Project Overview

Gwendolyn Brooks College Preparatory Academy is a highly regarded selective enrollment Chicago public high school in Chicago’s historic Pullman District. The school seeks to provide students with a holistic education experience designed to cultivate leadership and develop problem solvers by promoting a rigorous academic program of study, supporting international exploration, and utilizing technology and university partnerships to support and enrich teaching and learning. Brooks has been honored as a 2012 U.S. News and World Report Top 100 Magnet Schools Nationwide and a 2012 Chicago Magazine Top 5 High Schools Chicago.

Working closely with senior school administrators and marketing staff, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated brand program for the school.

A simple and structured color palette, bold typography and editorial photography create an engaging and contemporary impression for the school.

Our branding scope of work included:

  • Brand Alignment Assistance
  • School Crest Design & Brand Attributes
  • Design & Execution of School Vision Video
  • Design of Parent & Student Collateral
  • Design of Coordinating e-Media Templates
  • Comprehensive Website Design, Programming & Implementation
In the client’s words
Pivot Design — your work and your friendship surpasses even the highest expectations. Thank you so much for your creative minds, your patience, and for being total ROCKSTARS!

D’Andre J. Weaver

Principal