ICB “ICE” Fall/Winter Lookbook

Project Overview

ICB, a rising global fashion brand, relies on Pivot to create unconventional and avant garde promotional materials for their upcoming lines.

We brought ICB’s latest fall/winter line to life through a luxurious print piece bearing a theme that befitted its seasons: ice. Covered in a reflective silver color with silver ink, we filled the book with a series of vellum overlays—each containing its own silver-printed imagery. Interior pages showcased the collection by combining studio photography with location-shot imagery from Alaska.

The overall effect is one of striking unity, allowing the fashion to take center stage among dramatic surroundings.