Livongo® Health believes people with diabetes and other chronic conditions should spend less time on their disease and more time living life. This startup’s offering is a bold new program that empowers members with the tools to live better. The company’s interactive, cloud-based solution simplifies each person’s medical narrative into real-time meaningful metrics, minimizing the effort required to manage a chronic condition. In turn, this not only benefits the program member, but also their family and friends, their employer, physicians and those who pay for the care.
Pivot worked with Livongo Health senior leadership to develop a fresh and energetic brand that would be meaningful and approachable to program users while also communicating effectively to the professional audiences. The brand’s bold and bright gradients, friendly typeface, and lifestyle photography speak to a program user’s dynamic lifestyle, while the play button used in the logo and supporting graphics conveys the idea of pressing ‘play’ and living life without pause.
Our branding scope of work included:
- Logo Design & Complete Brand Development
- Brand Guidelines
- Corporate Identity & Stationery Design
- Brochure Collateral Design
- Sales & Marketing Template Design
- Website Design & Programming
- Direct Mail Concepting & Design