In June of 2012, Children’s Memorial Hospital moved into their new facility and officially became the new Ann & Robert H. Lurie Children’s Hospital of Chicago — a 23-story, state-of-the-art hospital located at on East Chicago Avenue in the heart of Chicago. The new location and facility have been designed to support Children’s greater purpose — to provide children with access to the most advanced cures, treatments and technologies performed by the best minds in pediatric medicine and research in a family-centered environment.
Working closely with project stakeholders, we used our proprietary Brand Vision™ process to develop a bold new brand that helps position the hospital moving forward. The brand leverages simple, strong graphic elements that suggest the organization’s energy and youth focus. The elements are incorporated within a cohesive and professional framework that conveys credibility and sophistication.
Our branding scope of work included:
- Brand Alignment Assistance
- Corporate Identity Redesign, Development & Guidelines
- Corporate Stationery Design
- Capabilities, Sales & Marketing Collateral
- Patient Education Materials
- Design and Coordinating eMedia Templates
- Website Brand Alignment