Meritas International Family of Schools Brand Program

Project Overview

Meritas is a global family of schools, transforming PreK–12 education through a unique approach to personalized learning. ​By providing custom curriculums, international travel opportunities, rigorous academics, and character development Meritas prepares their students to succeed at their top-choice colleges and beyond. 

Working closely with key Meritas corporate and individual school stakeholders, we ​evolved the Meritas ​corporate ​brand​, positioning​ them as a leader in the​ ​global education space. ​Our brand solution is smart, crisp, and confident — evoking a professional and credible ​image. ​​Full-color photography paired with a modern color palette and contemporary typefaces speak to a bright future, rooted in a strong past. The corporate logo evolution features a rising star above a global horizon to express the ​aspiration for greater achievement, as well as a widening worldview.

​In addition to the Meritas corporate brand, ​each school ​within the Meritas family has its own unique character​ and brand​.​ We developed a ​tool-​kit of design templates that allow the individual attributes of each school to shine, while holding together as ​part of the Meritas family. We continue to work with Meritas on developing communication materials at the corporate and ​individual ​school level. 

Our branding scope of work included: 

  • Corporate ​Brand and Identity Evolution
  • Brand and Identity Evolutions for 7 Individual Schools 
  • Corporate ​Brand Guideline Manual
  • Corporate Boarding Brochure
  • Corporate Print Collateral
  • Individual School Brand Guidelines
  • Individual School Collateral 
  • ​Tool-Kit ​Templates
  • Individual School Stationery
  • Individual School Email Templates