Each year, Baxter BioScience takes members of its President’s Club on an incentive trip. This year, club members were invited to Costa Rica.
Our charge was to create a program of materials that captured the flavor of Costa Rica but also spoke to the idea of exotic travel while clearly organizing trip details and activity information.
Our solution included the creation of a custom kit, overview brochure, postcards and luggage tags. The materials included an embossed destination stamp and textured paper selections giving the materials a very real and tactile quality. Heavily saturated tropical photography and color selections add to the rich, vibrant tone.