Q&A — Northwestern University Feinberg School of Medicine Annual Report

Project Overview

The concept for this Northwestern University Feinberg School of Medicine annual report uses the form of a deck of flashcards as a metaphor for education.

The black and cream color palette is simple and sophisticated, while the flashcards provide an element of youth and inspiration. Though the vehicle is a departure from the norm, it provides all of the functional content of a more traditional annual report.

In the client’s words
Brock, Liz, and the entire Pivot Design staff are a delight to work with. They’re creative, conscientious, detail-oriented, and they meet deadlines. Moreover, they’re a wonderful group of people, who know how to work hard and have fun at the same time. The Publications and Public Relations Office at Northwestern University Medical School is proud to have Pivot Design as part of our team.

Ellen Soo Hoo

Director, Publications & Public Relations