Rehabilitation Institute of Chicago Brand Program

Project Overview

The Rehabilitation Institute of Chicago (RIC) is the #1 Rehabilitation Hospital in America according to U.S. News and World Report for 20 years running. RIC is dedicated to patient care, research and education. The hospital is in the beginning stages of planning a new hospital to open in 2016, so is aiming to position itself for success in fundraising and as the best rehabilitation hospital in the world dedicated to the advancement of human ability.

The organization is trying to reflect its commitment to research and science in its brand. As RIC’s primary external agency we have been instrumental in executing nearly all communications materials and helping the organization build overall brand alignment and consistency.

Our branding scope of work included:

  • Identity Refinement and Standardization
  • Marketing/Brand Strategy Consultation
  • Brand Guidelines
  • Campaign/Fundraising Materials
  • Program-specific Collateral
  • Direct Mail Campaigns
  • Marketing Collateral and Promotional Items
  • Video Production and Art Direction
  • Website Design
  • PowerPoint Templates
  • Display and Signage Materials
  • E-Newsletter Templates
  • Event Materials
  • Annual Reports
In the client’s words
Words to describe Pivot Design: Perceptive. Smart. Creative. Nimble. Committed. Reliable. They have never failed to deliver and are a valued partner of RIC.

Lori Copple

Executive Director, Marketing Communications