Sterling Bay Brand Program

Project Overview

Sterling Bay is revolutionizing real estate by targeting often overlooked and undervalued assets in emerging locations and transforming them into high-demand strategic destinations to maximize value. With a portfolio in excess of seven million square feet and tenants including Google, Uber, Twitter and other leading companies, Sterling Bay provides fully-integrated in-house resources to execute transactions end-to-end, including legal, architectural, construction, and asset management departments.

Sterling Bay asked us to help them reposition and rebrand themselves to more accurately capture the spirit of their organization and better align with their evolution and trajectory. Our efforts delivered a brand that is bold and contemporary and has an approachable, yet exceptionally confident attitude more in line with the personality of the organization. It reflects both the company’s solid reputation and successful track record, yet friendly demeanor and work style.

As Sterling Bay’s go-to brand and marketing agency, we’ve also been responsible for the creation and execution of many of Sterling Bay’s most important portfolio property brands.

Our branding scope of work included:

  • Brand Development
  • Corporate Identity Refinement & Guidelines
  • Stationery Design
  • Sales & Marketing Collateral
  • Website Design & Development
  • Brand Overview Video
  • E-media Templates
  • Promotional Materials
In the client’s words
Pivot Design has been our go-to agency partner for several years now. They’re responsible for our overall Sterling Bay brand look and presence as well as the brands for several of our high-profile developments. Our business is both fast moving and demanding and we can’t say enough about the value that this agency constantly delivers for us.

Andy Gloor

Managing Partner