TTSG is an emerging leader in the managed print and network services vertical. As the organization has continued to evolve in response to marketplace change, the organization looked to us to reposition their brand and alter perceptions that they were simply selling or servicing printing and copying devices.
Our brand approach leveraged the idea that TTSG creates customized workflow solutions that allow their clients to harness data in new, more efficient and more powerful ways. From document management to cloud- and mobile-based platforms, the company makes information easier to access, share, send and store.
Working closely with TTSG senior management, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated marketing communications program that reinvented the brand top to bottom and end-to-end. We continue to help TTSG identify, streamline and implement communication materials across marketing channels.
Our branding scope of work included:
- Brand Development
- Logo Concept & Design
- Corporate Identity Development & Brand Style Guide
- Tagline & Brand Messaging Development
- Internal Brand Launch Event for Employees
- Corporate Stationery
- Capabilities, Sales & Marketing Collateral
- Website Front-end Design
- Electronic Templates
- Brand Photography Library
- Branded Premiums & Wearables
- Office Signage
- Proposal Cover System & Page Template