USF Brand Program

Project Overview

USF Corporation, which does approximately $2.5 billion in business annually, provides comprehensive supply chain management services, including high-value next-day, regional, and national less-than-truckload and truckload transportation, forward and reverse logistics, contract warehousing, cross docking, and transportation management.

Working closely with the USF corporate marketing department staff and a national marketing consortium, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated marketing communications program that helped unify the overall USF brand and its extensions. As part of the program we helped USF streamline national sales communication materials by designing and implementing a global system of collateral that appeared tailored to sales regions.

Our branding scope of work included:

  • Brand Alignment Assistance
  • Corporate Identity Polishing
  • Brand Resource Guide Execution
  • Capabilities, Sales & Marketing Collateral
  • Coordinating eMedia Templates
  • Website Front-end Brand Alignment
  • Brand Photo Library Creation
  • Ad Campaign Concept & Management
In the client’s words
We asked the Pivot Design team to produce for us a new creative theme that would support our overall brand strategy. They surpassed my expectations by delivering a concept that was extremely strong. Even more importantly, Pivot Design provided us with much needed consistency in the presentation of our brand across a variety of media.

Scott G. Frederick

Director, Service Marketing