With sales into more than 175 countries, Diversey is a $3B leading global provider of commercial cleaning, sanitation and hygiene solutions. Diversey products, systems and expertise make food, drink and facilities safer and more hygienic. The company serves customers worldwide in the building management, lodging, food service, retail, healthcare and food and beverage sectors. Diversey is now owned by Sealed Air.
Working closely with Diversey senior management, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated marketing communications program that transitioned them from JohnsonDiversey to the new Diversey brand. We continue to help Diversey identify, streamline and implement all communication materials across marketing channels worldwide.
Our branding scope of work included:
- Brand Development
- Logo Concept & Design
- Corporate Identity Development & Guidelines
- Tagline Development & Trademark Coordination
- Global Corporate Stationery & PowerPoint Templates
- Capabilities, Sales & Marketing Collateral
- Concept, Design & Execution of Brand Advertising
- Global Brand Awareness Video
- Global Sustainability Report Design (Print & Web)
- Coordinating e-Media Templates
- Website Design, Programming & Implementation