Diversey Global Brand Program

Project Overview

With sales into more than 175 countries, Diversey is a $3B leading global provider of commercial cleaning, sanitation and hygiene solutions. Diversey products, systems and expertise make food, drink and facilities safer and more hygienic. The company serves customers worldwide in the building management, lodging, food service, retail, healthcare and food and beverage sectors. Diversey is now owned by Sealed Air.

Working closely with Diversey senior management, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and an integrated marketing communications program that transitioned them from JohnsonDiversey to the new Diversey brand. We continue to help Diversey identify, streamline and implement all communication materials across marketing channels worldwide.

Our branding scope of work included:

  • Brand Development
  • Logo Concept & Design
  • Corporate Identity Development & Guidelines
  • Tagline Development & Trademark Coordination
  • Global Corporate Stationery & PowerPoint Templates
  • Capabilities, Sales & Marketing Collateral
  • Concept, Design & Execution of Brand Advertising
  • Global Brand Awareness Video
  • Global Sustainability Report Design (Print & Web)
  • Coordinating e-Media Templates
  • Website Design, Programming & Implementation

In the client’s words
Pivot is more than our agency, they are our partner. A terrific partnership that will last for many years. The Pivot team provides us integrated marketing and communications programs for all parts of our business. When we went through our rebranding process they were patient and insightful, with the desire to create the very best for our company. They were able to meet our quality standards and our extremely tight deadlines, along with WOWING creative. They are first-class and they are also simply great people to work with every day.

Jeanine Gaffke

Director, Global Marketing