A fresh take on wealth management.
Unconventional, bold, and independent. This spirit has long guided the success of Gresham Partners, an investment firm specializing in wealth management for high-net-worth individuals. To cap off their comprehensive rebranding led by Pivot, the Gresham website needed to be reimagined to reflect the new brand and distance the firm from the sea of sameness among competitors.
Topping the list of new site features: a mobile-friendly responsive design, streamlined site architecture, and content management system to help Gresham staff manage industry compliance standards and keep the site fresh. Our pared-down UX and content strategy worked in concert to make the site dramatically simpler and more intuitive, clearing a path for Gresham’s uniquely independent voice to take center stage.