A plastics brand that’s anything but.
For nearly 70 years, M. Holland has shaped the plastics industry, one relationship at a time. As the largest privately held global distributor of plastic resin, these relationships are core to the company’s identity—and its success. But M. Holland’s uniquely personable culture wasn’t getting through.
Pivot helped M. Holland remold its brand, focusing on its “Mployees” as we coined them—dedicated experts who thrive on the partnerships they build. Grounded in a new company mantra, We take plastics personally, the rebrand showcased the value of a company where everyone is treated like family.
A bolder, brighter, and more modern visual identity system, along with dynamic moments of Mployees at work, created a brand expression that’s intimate and authentic. A plastics brand that’s truly anything but.