Deanna leads Pivot’s brand strategy and writing practices, helping clients successfully frame and navigate the many dimensions of brand building. As a strategist, creative director, and writer, Deanna brings a unique ability to help organizations articulate their purpose, define their market position, and communicate it in provocative new ways. She designs processes that engage the many perspectives needed in brand development, from C-suite and customers to frontline staff. Deanna leads work across Pivot’s portfolio, and brings two decades of expertise in health and wellness.