Kristen Lacy

Senior Strategy Director

As Pivot’s senior strategy director, Kristen is a hybrid brand strategist, creative director, and writer. From Fortune 500s to startups, she leads Pivot clients through the process of identifying the unique value at the heart of their brand and the creation of bold new ways to express it. Kristen began her career nearly 20 years ago as a copywriter in healthcare and has spent more than half of that time in the space, having developed an affinity for creating meaningful brands that make a difference.