Pivot is passionate about creating work that breaks barriers to connect on an emotional level. Woman-owned and independent, we bring a unique vision for what healthcare brands can be.
Soul drivers.
Patients and providers navigate an industry that can feel complex and cold. In few other categories than healthcare is soul more important. We’ve identified four drivers to help bring it to life and guide our work with clients.
Authenticity
We believe that keeping it real begins with the principles guiding the brand. A compelling purpose and values are vital building blocks in creating connection.
Empathy
In any relationship, nothing feels better than feeling understood. We help clients frame every move through the lens of audience needs and interests.
Clarity
Healthcare can be overwhelming. Brands that take on the work of simplifying the complex—vs putting that burden on the audience—can quickly gain favor.
Courage
Sameness is an epidemic. Standing out from competitors is an imperative that requires conviction and confidence. A bold step forward always pays off.
What we do
At every stage, we’re shaping emotional impact.
Strategy
- Market assessments
- Competitive analysis
- Research
- Referral and retention
- Customer experience
- Tactical planning
- Analytics
- Content strategy
- Digital strategy
- Launch planning
Branding
- Brand positioning
- Brand architecture
- Story
- Identity
- Naming
- Messaging
- Branded environments
- Brand guidelines
Activation
- Omnichannel marketing
- Digital marketing
- Social media
- Websites
- Video + animation
- Trade shows + events
- Experiential
- Direct marketing
- Sales tools
- Employee engagement
Brand soul
Where we shine
We bring brand soul to life from the inside out.
From employer brands and patient support to campaigns and community building, we design experiences that resonate.
Corporate + culture
Corporate brand development
Employer brand
DEI
Leadership
Communication strategy + support
Sales motivation campaigns
Branded connection
Campaigns + activation
Patient support programs
Social media strategy + activation
Conference + event design
Sales meeting development + activation
Above brand
Disease-state education + awareness
Franchise brand development
Disease day/month activation
Advocacy + engagement (walks, chapter events)
Many voices. One purpose. Learn more about Pivot life.
Our senior team.
Pivot leadership is hands-on in the work we do, collaborating alongside our interdisciplinary teams.
Client partnerships.
Pivot touches every corner of the healthcare space, from pharma and life sciences to device, health systems, and payers. This gives us unique insight into industry dynamics and audience drivers.
- Abbott
- AbbVie
- Acadia
- Activcore
- AIS Healthcare
- Ajax Health
- Akay Bioactives
- Amgen
- Arcutis
- Aspire
- Astellas
- AveXis
- Baxter
- Belay Diagnostics
- Bodyport
- CSL Vifor
- Equality Health
- Evofem
- Evolve Biologics
- Fresenius Kabi
- Genomind
- GSK
- HBA
- Hazelden Betty Ford Foundation
- Ichnos Sciences
- Kiniksa
- Lantheus
- Lundbeck
- Lurie Children’s
- MannKind
- Medtronic
- Meridian (Centene)
- MindMaze
- MyoKardia
- Northwest Community Healthcare
- Novo Nordisk
- Orphazyme
- Oterra
- Portal Innovations
- Rare Disease Company Coalition
- Revision Skincare
- Rose Biosciences
- Sage Therapeutics
- Sanofi
- Signify Bio
- Smith + Nephew
- Sobi
- Sterling Bay Life Sciences
- Takeda
- Taysha Gene Therapies
- Terumo BCT
- Ultragenyx
- University of Chicago
- Versiti