Big accounting gets personal.

Wipfli is a top 20 accounting and consulting firm, with more than 60,000 mid-market clients in 25 industries, and over 2,000 associates across 51 offices in the U.S. and India. New opportunities—fueled by increasing market demand, mergers and acquisitions, and digital transformation—called for a new brand to define and unify the growing Wipfli offering. 

Pivot helped Wipfli reposition its brand and align its portfolio of industries and services under an umbrella strategy, narrative, and visual expression. A series of discovery workshops illuminated the opportunity to anchor the brand strategy around the spirit of Wipfli people–their relentless curiosity, the relationships they develop, and their drive for results. This focus inspired the Wipfli anthem, We the Curious.

  • Positioning strategy
  • Marketing strategy
  • Corporate identity
  • Brand voice & messaging
  • Visual expression
  • Employer branding
  • Website
  • Sales collateral
  • Brand guidelines

Pivot brings a sincere desire to establish a partnership with us and help in our success. They bring high-quality work, creativity, and out-of-the-box strategic thinking. The Pivot team has really engaged us in the process and truly are an extension of our team.

Brian Blaha
Growth Partner