Lantheus Link

Connecting the dots.

MM&M Awards 2025 Shortlist Use of Market Access Marketing

Lantheus is a standout in the field of radiopharmaceuticals with a rapidly expanding portfolio of diagnostic and therapeutic products. At the same time, they’re building confidence in the radiopharmaceutical care experience with Lantheus Link, the organization’s first patient support program.

Drawing on Lantheus’ decades of radiopharmaceutical innovation, Pivot crafted every aspect of the program’s identity to reflect the depth of understanding and clarity they bring to patient support. Equal parts emotive and instructional, the brand and all associated materials spell out how the program can make complex care processes simpler, reassuring patients and providers that Lantheus Link can connect the dots that help move their care forward.

  • Positioning strategy

  • Naming & visual identity

  • Brand voice & messaging

  • Brand guidelines

  • Website

  • Video

  • Print collateral

The Pivot team shows innovation, flexibility, openness, and just plain hard work—the cherry on top is that everyone is so fun to work with.

Andrea Conley
Head of Patient Services