A new purpose comes to life.

Lantheus was at a crossroads. After 60 years in the medical imaging space, the business was taking a new direction into radiotherapeutics and artificial intelligence. This presented a critical (and exciting) opportunity to reimagine the corporate brand: new logo, new website—new everything.

Pivot helped Lantheus bring vision and voice to its purpose to “Find, fight, and follow” disease. We recrafted their positioning strategy, developed a new brand identity, created a bold story, and launched a stunning new website. Our process design engaged internal stakeholders at every step: a deliberate approach that invited diverse perspectives and accelerated buy-in. The collective impact was profound. A re-engaged medical community. A rejuvenated workforce. And a renewed passion for improving lives around the world.

  • Market research
  • Positioning strategy
  • Brand voice
  • Content strategy
  • Visual expression
  • Collateral
  • Environmental branding 
  • Social
  • Website
  • Video & animation
  • Brand guidelines