Lantheus
A new purpose comes to life.
Lantheus was at a crossroads. After 60 years in the medical imaging space, the business was taking a new direction into radiotherapeutics and artificial intelligence. This presented a critical (and exciting) opportunity to reimagine the corporate brand: new logo, new website—new everything.
Pivot helped Lantheus bring vision and voice to its purpose to “Find, fight, and follow” disease. We recrafted their positioning strategy, developed a new brand identity, created a bold story, and launched a stunning new website. Our process design engaged internal stakeholders at every step: a deliberate approach that invited diverse perspectives and accelerated buy-in. The collective impact was profound. A re-engaged medical community. A rejuvenated workforce. And a renewed passion for improving lives around the world.
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_Brand_Purpose_01.png?strip=all&lossy=1&w=1536&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_CaseStudy_AW_JAN1120227-1.png?strip=all&lossy=1&w=1536&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_CaseStudy_AW_JAN11202211-1.png?strip=all&lossy=1&w=1536&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_CaseStudy_AW_JAN11202218.png?strip=all&lossy=1&w=1536&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_CaseStudy_AW_JAN11202219-1.png?strip=all&lossy=1&w=1536&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_Playlist-1536x922-1.png?strip=all&lossy=1&ssl=1)
![](https://eh7h8jr6yze.exactdn.com/wp-content/uploads/Lantheus_CaseStudy_AW_JAN11202224.png?strip=all&lossy=1&w=1536&ssl=1)