Terumo

Revolutionary Reveos.

Healthcare technology is changing constantly. Yet in pockets, antiquated systems remain the standard of care. Case in point: the blood center lab. Unchanged for 40 years, blood separation had always been a notoriously inefficient task—until Reveos changed everything. 

The industry’s only whole blood automation system, Reveos combines the many steps of blood processing into a single platform, amplifying throughput and quality. To create the campaign, we leaned into the product name and declared a revolution. The global omnichannel campaign includes everything from digital marketing and social to video, product animations, and sales collateral.