The Haven
Arrive at you.
Women over 35 deserve more than another Pilates studio. They deserve The Haven, a sanctuary where they’re recognized as being in their prime, where they can grow stronger with a like-minded community, and where they can fully become themselves.
The Haven came to Pivot for a soulful brand identity rooted in authenticity and encouragement. In partnership with their declarative, self-assured voice, a refined visual system—featuring their distinctive arch-inspired logo and a warm, tonal palette—reflects the journey back to one’s truest self. The brand came to life across a serene, story-driven website, supported by email and social assets designed to nurture connection and inspire ongoing transformation. Together, these elements guide every woman who enters The Haven to come home to herself.
Pivot has been an invaluable strategic and creative partner from day one. They didn’t just build our brand — they helped shape our vision, challenge our thinking, and bring our brand to life in a way that feels authentic and differentiated. Their team paired strong creative with exceptional client service, making the entire process seamless, collaborative, and genuinely enjoyable.
Kimberly Lathroum
Founder & CEO