A unique voice speaks volumes.
In an era of continual health system mergers, community hospitals are increasingly rare. Facing ever-larger competitors, how can a trusted local win? For Northwest Community Healthcare, our strategy has been steadfast: own your voice.
Over the course of a brand refresh, service line campaigns, and flagship website, Pivot has crafted a uniquely independent voice for NCH that boldly distances it from other providers. By design, the work embraces an authenticity and candor no corporate competitor can touch. The impact? Unprecedented results for more than a dozen service line campaigns, driving appointment volume and downstream revenue alike. Colon and prostate cancer screening campaigns delivered extraordinary ROI of 283% and 782%, respectively.
Creative needs to deliver results. I’ve never worked with an agency that does that so successfully. Pivot campaigns have returned fabulous results—in some instances, 8x multiples. They simply know how to speak to audiences in actionable ways.