Into the lab, we rose.
The microbiome race is on. Many are working to unlock the human microbiome to deliver disease-modifying treatments. Rose Biosciences is a fresh upstart with a paradigm-shifting approach. The founders needed a brand that would reflect the company’s disruptive thinking and stand out in an industry where innovation is the norm.
Our solution frames Rose as a verb, setting the stage for visceral storytelling. Linework and palette invite preconceptions of roses—then turn everything on its head. The result is an arresting and memorable first impression for potential investors.