Baxalta Global Brand Program

Project Overview

Baxalta Incorporated (NYSE: BXLT) is a $6 billion global biopharmaceutical leader that develops, manufactures and commercializes therapies focused on hematology, oncology and immunology. Launched in 2015 following a separation from Baxter International, Baxalta has advanced biological manufacturing operations across 13 international facilities and its therapies are available in more than 100 countries. Baxalta employs more than 16,000 employees worldwide.

Working closely with Baxalta senior management, we utilized our proprietary Brand Vision™ process to develop the new Baxalta logo, complete brand, brand rollout approach and an ongoing integrated brand communications program. We continue to help Baxalta identify, streamline and implement brand communication materials across marketing channels.

Our branding scope of work included:

  • Logo Concept & Design
  • Brand Architecture & Design
  • Corporate Identity & Brand Style Guide Development 
  • Brand Infographics and Company Culture Icon Development
  • Global Corporate Stationery & PowerPoint Templates
  • Global Brand Transition Campaign Development
  • Global Signage, Uniforms & Facilities Brand Transition
  • Internal Brand Launch Event Collateral Development
  • Company Culture Collateral Development
  • External Investor Event Collateral Development
  • NYSE Bell Ring Event Collateral Development
  • Global Day One Employee Desk Drop Collateral Development
  • Website Front-end Design
  • Brand Photography Library
  • Brand Reveal, Culture and Corporate Overview Videos
  • Coordinating e-Media Templates
  • Global Code of Conduct e-Brochure Development
  • Global Email Signature Transition
In the client’s words
If you’re considering hiring an agency, do yourself a favor and at least reach out to Pivot Design. You’ll be glad you did. Every once in a while you find a special group of people that just come together and do amazing things. This is that group. I know it sounds cliché, but they just get it. Our business is complex. It’s high-profile, proprietary and very time sensitive. Top down, Pivot over delivers on the ask at every turn. Their relationship with us spans more than a decade now and the reasons are all very simple: outstanding work, amazing service and great cultural fit.

Molly Painter

Director U.S. Marketing