515 North State Marketing Campaign

Project Overview

515 North State is a Class-A office building situated in the popular Chicago neighborhood of River North. A prime opportunity for corporations with collaborative workstyles, it offers up to 350,000sf of contiguous, column-free space in an amenity-rich and exciting area.

Battling a common perception that 515 North State’s location was off-the-grid, Beacon Capital Partners and The Telos Group enlisted Pivot to build a campaign that promoted the building’s top-tier tenant experience and creative office opportunities. Our concept, Five One Five Style, frames the property as a space that offers something rare.

It’s a fresh, cool way of working — an unexpected experience with an invigorating energy. Vibrant colors paired with evocative imagery and minimal, active language create a memorable look that captures the spirit of the neighborhood — making the audience want to experience it for themselves.

Our branding and campaign scope of work included:

  • Brand Development
  • Campaign Development
  • Campaign Logo Concept & Design
  • Video Vignette Series
  • eblasts
  • Direct Mail Program