900 New York Avenue Brand Program

Project Overview

900 New York Avenue is the hottest commercial development in the CityCenter district in downtown Washington, DC. Achieving LEED Platinum Certification, this trophy building with prime restaurant and street-level retail space soars beyond expectations in an environment defined by creative independence and collective leadership.

Our brand solution is modern, elegant and has an attitude reflecting the personality of the property. Working closely with Gould Property Company and Oxford Properties Group teams, we were asked to ideate and create all externally facing communication related to the development, including the interior design and execution of the property’s off-site marketing center.

Our branding scope of work included:

  • Brand Development
  • Logo Concept & Design
  • Tagline Development
  • Sales & Marketing Collateral
  • Overview Video
  • Website Design & Development
  • Marketing Center Interior Design & Graphics
  • Keynote Sales Presentation Design
  • iPad App Design & Development