Axio Brand Program

Project Overview

Axio is at the forefront of the burgeoning field of cyber risk management, engaging businesses in strategies that take on cyber security from an entirely new vantage point. By harmonizing the latest advances in technology with financial controls, they are shifting the conversation away from systems impenetrability and toward holistic methodologies.

As leaders in their industry, Axio needed a brand that spoke to their standout ability to solve cyber security—a seemingly unattainable goal. Using our proprietary Brand Vision™ process, we created an entirely new system that amplified Axio’s presence and aligned with their large-scale capabilities and global reach. We developed a clean and simple wordmark, symbolic of Axio’s place as the missing piece to the cyber puzzle. When combined with dynamic and sophisticated messaging, lifestyle and cityscape photography, and a gridded visual system, the resulting brand is powerful, intelligent, and credible. We continue to build on our partnership with Axio as they apply the new brand to ongoing business expansion.

Our branding scope of work included:

  • Brand Development

  • Logo Concept & Design

  • Stationery Program Design
  • Brand Messaging

  • Website Design, Programming, & Implementation

  • Brochure & One-Pager Messaging and Design

  • Powerpoint Templates
  • Proposal Template

Team Photoshoot
In the client’s words
Pivot Design gave meaning and pride to our brand — it aligns perfectly with our value proposition and conveys the professionalism and demeanor of our firm. Thank you Pivot Design team!

Scott Kannry

Chief Executive Officer