Clark Street Real Estate Brand Program

Project Overview

Clark Street Real Estate is a boutique real estate development company that specializes in developing and redeveloping retail and mixed­ use properties. Their specialty is transforming often underutilized or unwanted real estate into multimillion dollar retail developments.

Clark Street engaged us to help reposition and rebrand the firm to more accurately capture who they are and the essence of what makes them different. As the company evolved into the next generation of leadership, they were looking to present themselves in a more contemporary way, allowing the complexity and creativity of their work to shine.

The brand mixes the old with the new, positioning them as the approachable and leading­ edge organization that they are today — building not only retail spaces, but relationships as well. The nested ‘C’ and ‘S’ logo, in an elegant and refined typeface, captures the organization’s classic and timeless heritage. Experiencing this element through a bold and contemporary brand framework conveys relevance in today’s fast-paced environment. 

Our branding scope of work included:

  • Brand Development
  • Corporate Identity Refinement & Guidelines
  • Stationery Design
  • Sales & Marketing Collateral
  • Website Design & Development
  • Promotional Materials