Creating Sustainable Community — ACRL Conference Brand Program

Project Overview

Every other year, the Association of College and Research Libraries (ACRL) Conference brings together academic librarians from around the world to discuss, collaborate and share ideas that will allow libraries to remain relevant to their users and institutions through adaptation and innovation.

The ACRL 2015 theme is Creating Sustainable Community, and is fittingly taking place in Portland, Oregon, a city known for its dedication to environmental awareness and sustainability.

ACRL engaged us to bring the theme to life in the design of all conference materials. Through blue and green image washes that nod to the Earth, hand drawn type blended with a contemporary sans serif, and a mix of conference-related and Portland lifestyle photography, the conference look captures the spirit of the venue and sets the stage for the theme attendees will experience. Preshow marketing included environmentally friendly giveaways, online promotion graphics, and the printed call for participation.

In the client’s words
Pivot’s creativity and excellent design skills have elevated our conference materials to a new level. Our design is fresh and fun, yet still very professional — not an easy balance to achieve! Everything from digital to print, communicates that our event is something people want to be a part of. Pivot listens and they get it right.

Tory Ondrla, CMP

Conference Supervisor