Each year, the National Hemophilia Foundation (NHF) hosts a conference that brings together individuals from all sectors of the bleeding conditions community.
Building on the momentum of the previous year’s theme, “Pursuing a life without bleeds...one person at a time,” our approach was to shift the focus away from what Baxter wanted to achieve and move it toward what the patient could accomplish.
Our concept, Dream BIG! offered the bleeding conditions community an opportunity to share their collective vision for the future. The booth and supporting events all leveraged and supported the concept of attendees Dreaming BIG — holding true to the idea that anything is possible and no dream is too lofty. The branding, marketing and booth activation was a huge success. The Dream BIG theme continues to live on past NHF through various community events and touchpoints. Dream BIG has been the leading force in driving home Baxter’s promise that the patient is at the center of all they do.
Our event branding scope of work included:
- Event Theme
- Event Logo Concept & Design
- Event Brand Vision & Development
- Event Brand Style Guide
- Event Advertising (Digital & Tranditional)
- Booth Creative & Execution Management
- Activation & Experience Management
- Complete Onsite QA & Coordination