Winner of the 2012 Global Award for Communication to the Consumer and Social Commitment, this one-of-a-kind therapeutic play kit helps children with primary immunodeficiency learn to cope with the medical environment through therapeutic play.
The kit centers around Igi V., the Therapeutic Play Doll character we created. The kit also contains a storybook for children, a guide for parents, real medical equipment, and Igi’s Medical Records Activity Journal in a convenient bag for easy travel.
The overall approach is bright, fun and informational. The effort centered around getting kids engaged in the monitoring and treatment of their illness in a dynamic new way.