Lurie Children’s Hospital Brand Program

Project Overview

In June of 2012, Children’s Memorial Hospital moved into their new facility and officially became the new Ann & Robert H. Lurie Children’s Hospital of Chicago — a 23-story, state-of-the-art hospital located at on East Chicago Avenue in the heart of Chicago. The new location and facility have been designed to support Children’s greater purpose — to provide children with access to the most advanced cures, treatments and technologies performed by the best minds in pediatric medicine and research in a family-centered environment.

Working closely with project stakeholders, we used our proprietary Brand Vision™ process to develop a bold new brand that helps position the hospital moving forward. The brand leverages simple, strong graphic elements that suggest the organization’s energy and youth focus. The elements are incorporated within a cohesive and professional framework that conveys credibility and sophistication.

Our branding scope of work included:

  • Brand Alignment Assistance
  • Corporate Identity Redesign, Development & Guidelines
  • Corporate Stationery Design
  • Capabilities, Sales & Marketing Collateral
  • Patient Education Materials
  • Design and Coordinating eMedia Templates
  • Website Brand Alignment
In the client’s words
For the past several years Pivot Design has been an important partner in designing strategic and persuasive materials of all kinds, but our annual report is the crown jewel of them all. Each has been a one-of-a-kind show-stopper that has fulfilled our desire to stand out in the field of children’s healthcare providers nationwide. Pivot is adept at achieving the perfect balance for us, reflecting both the kid- and family-friendly nature of what we do as well as our human, scientific and technological expertise. Each report has been a source of pride for our hospital family and a reaffirmation to our donors and community partners that this is a place worthy of their investment.

Ellen Szalinski

Publications Manager & Senior Editor