Lurie Children’s Hospital of Chicago Brand Program

Project Overview

Ann & Robert H. Lurie Children’s Hospital of Chicago is a global leader in pediatric care, with a history dating back over 100 years. Following a move from their Lincoln Park location to a new, state-of-the-art facility in the Streeterville neighborhood, Lurie focused on furthering their notoriety as innovators in children’s medicine and research. 

A valued client for over ten years, Lurie turned to Pivot to help create a cohesive brand architecture and framework to fully support their newly elevated presence.

We maintained the recognizable handprint logo and created coordinating style elements, guidelines, and marketing collateral templates that allowed the hospital to effectively present their brand’s distinct personality across nearly all communications channels. The tagline, color palette, imagery, and typography work together to convey the rare balance that makes up Lurie’s brand — a steadfast commitment to patient care where kids come first, while leading the way in research, technology and a transformative approach to pediatric medicine.

Our branding scope of work included:

  • Brand Development & Guidelines
  • Branded Brochures & Signage
  • Branded Illustrations
  • Branded Internal Templates
  • Coordinating Photoshoot
  • Corporate Stationery
In the client’s words
For the past several years Pivot Design has been an important partner in designing strategic and persuasive materials of all kinds, but our annual report is the crown jewel of them all. Each has been a one-of-a-kind show-stopper that has fulfilled our desire to stand out in the field of children’s healthcare providers nationwide. Pivot is adept at achieving the perfect balance for us, reflecting both the kid- and family-friendly nature of what we do as well as our human, scientific and technological expertise. Each report has been a source of pride for our hospital family and a reaffirmation to our donors and community partners that this is a place worthy of their investment.

Ellen Szalinski

Publications Manager & Senior Editor