M. Holland Brand Program

Project Overview

As the largest privately held international distributor of plastic resin, M. Holland had built a great story dating back nearly 70 years. But with continued expansion planned over the years ahead, they wanted to ensure their brand reflected the global stature and employee culture that make the company unique in their industry.

Pivot partnered with M. Holland leaders to create an evolved brand system with these goals in mind. We began by creating a mantra, “We take plastics personally,” that communicates the company’s core asset: the dedicated industry experts who thrive on strong relationships with customers and suppliers. A robust and compelling verbal identity grew from this core concept.

We then built an evolved visual identity to complement our mantra, with elements ranging from a modernized logo and more vibrant color system to a new image library that captured the personality and spirit of M. Holland’s people.

Launched at the company’s annual conference, the new brand system now positions M. Holland for many more decades of growth, value creation, and meaningful employee experiences—all of which they take personally.

Our branding scope of work included:

  • Logo Concept & Design
  • Visual & Verbal Brand System
  • Corporate Meeting Activation
  • Brand Guidelines Development
  • Packaging System (Box & Bag)
  • Employer Branding System & Materials
  • Tradeshow Materials
  • Elevator Wraps
  • Plastics News Ad Campaign