Meritas is a global family of schools, transforming PreK–12 education through a unique approach to personalized learning. By providing custom curriculums, international travel opportunities, rigorous academics, and character development Meritas prepares their students to succeed at their top-choice colleges and beyond.
Working closely with key Meritas corporate and individual school stakeholders, we evolved the Meritas corporate brand, positioning them as a leader in the global education space. Our brand solution is smart, crisp, and confident — evoking a professional and credible image. Full-color photography paired with a modern color palette and contemporary typefaces speak to a bright future, rooted in a strong past. The corporate logo evolution features a rising star above a global horizon to express the aspiration for greater achievement, as well as a widening worldview.
In addition to the Meritas corporate brand, each school within the Meritas family has its own unique character and brand. We developed a tool-kit of design templates that allow the individual attributes of each school to shine, while holding together as part of the Meritas family. We continue to work with Meritas on developing communication materials at the corporate and individual school level.
Our branding scope of work included:
- Corporate Brand and Identity Evolution
- Brand and Identity Evolutions for 7 Individual Schools
- Corporate Brand Guideline Manual
- Corporate Boarding Brochure
- Corporate Print Collateral
- Individual School Brand Guidelines
- Individual School Collateral
- Tool-Kit Templates
- Individual School Stationery
- Individual School Email Templates