Nanosphere Brand Program

Project Overview

With sepsis and other deadly infectious diseases, the difference between two hours and two days can be a lifetime. Nanosphere is at the forefront of discovery and innovation with identifying and treating these diseases. Their platform, the Verigene System, has proven critical to saving lives, providing targeted molecular diagnostic tests that enable clinicians to deliver timely and targeted treatment therapy.

We captured Nanosphere’s life-saving mission through a comprehensive rebrand that included a logo refinement, updated collateral system, ad campaign, brand guidelines, a fully responsive website and an annual report. Through photography — focusing on human interaction and emotion — as well as a clean yet bold color and design, the new Nanosphere brand design is contemporary, approachable and smart.

Our branding scope of work included:

  • Brand Development
  • Logo Refinement
  • Corporate Identity Development & Brand Style Guide
  • Tagline Development
  • Annual Report
  • Corporate Stationery
  • Website
  • Advertising Campaign Concept & Design