Project Overview is an online birth announcement service. Unlike typical printed birth announcements, a Nursery Notice is a stylish, personal, eco-friendly website that users dynamically create for each new arrival.

Our brand program, primarily targeting a female new parent demographic, uses a recently hatched, chirping baby chick as a metaphor for the announcing of a new child’s birth. Sweet and soothing colors coupled with our tagline deliver the love™ complete the lockup.

Our branding scope of work included:

  • Brand Structure & Approach Consulting
  • Brand Ideation & Naming
  • Development of Logo, Tagline & Brand Identity
  • Design of Website & Marketing Collateral
  • Social Media Planning & Management