Rags of Honor Brand Program

Project Overview

Wear it like a badge.™

Rags of Honor has a simple mission. The not-for-profit enterprise set out to make a difference for those who’ve served our country by building an organization that gives back. Rags of Honor is a promotional items producer that employs America’s veterans and pays them a living wage, offers them job training, and provides the benefits, advancement opportunities and skills they need to continue forward with the dignity they deserve. Every Rags of Honor item is made in America, screen printed, packed and shipped to customers by a US military veteran.

Using our proprietary Brand Vision™ approach and working closely with Rags of Honor management, we developed an integrated brand program that set the foundation for the organization’s visual identity. Our solution included the logo — a stylized american flag as T-shirt — the color palette, overall brand styling and website.

Our branding scope of work included:

  • Brand Structure & Approach Consulting
  • Development of Logo, Tagline & Brand Identity
  • Design of Website & Marketing Collateral
  • Branded Merchandise Design